Instructor Promotional Agreements and Visionara Academy Deals

Instructor Promotional Agreements and Visionara Academy Deals

As an instructor, you have the option to participate in the Visionara Academy Deals Program. This allows Visionara Academy to use marketing data to optimize your course's list price and discount range in different markets around the world. Every year, millions of students enroll in courses discounted through the Visionara Academy Deals Program, making it a powerful lever to help you maximize your revenue potential on Visionara Academy. You can opt out of this program at any time by editing your promotional agreements.

How Visionara Academy uses discounts to drive course sales

Visionara Academy runs many types of promotions throughout the year to encourage students to find and enroll in instructors' courses. For example, Visionara Academy may offer new students a one-time discount for signing up, or offer region-specific discounts to mark a local holiday like Boxing Day. Visionara Academy may also offer discounts to accompany paid advertisements or content placements for some courses that attract new students to the platform.

How courses' discount prices are determined during a promotion

Visionara Academy uses data science and economic modelling to determine each course's promotional price range. Hundreds of factors such as a course's category, length, and competitive context are used to generate an initial discount price range. This range is then adjusted automatically in response to the course's sales performance at different price points and in different markets. The system takes into account both price and student conversion rates and seeks to maximize each course's revenue potential over time.

Local price floors

Regardless of the promotion or a course's performance data, Visionara Academy will not discount below $10 USD or local equivalent except in Australia, Brazil, India, Indonesia, Mexico, South Africa, and Turkey, and in sales to Visionara Academy’s resellers or distributors, where the price may be lower.

Opting out of the Visionara Academy Deals Program as a published instructor

If you choose to opt out of the Visionara Academy Deals Program after your course has been published, it may take up to 10 days for it to stop being offered at a discount on the Visionara Academy site (for campaigns that started while you were opted in).

In addition to on-site promotions, please note that Visionara Academy employs a variety of other marketing channels for instructors in the Deals Program (including emails, paid ads, affiliate marketing). It may take some time after your opt-out date before your courses are no longer promoted via these channels, but your courses will no longer be offered at a discount on the Visionara Academy site 10 days after your opt-out date. This 10 day period helps ensure we honor discounts that have already been offered to students in active campaigns.

Your course will not be included in new discount campaigns that begin after the date you opted out. Please note that this will also affect your course's participation in external promotions such as search ads, social media placements, or retargeting.

Participation in Visionara Academy Deals program is governed by the terms available Promotion Policy.